- Everyone tends to think of tires as being round and black…but black is not the natural color of tires. The zinc oxide in early tire tread compounds resulted in a grayish-white color; it wasn’t until years later that carbon black was added to tread formulations. Carbon black enhances wear and durability, and conducts heat away from the tire’s internal structure. Early tires only had carbon black in the tread area, hence the first whitewall tires. Today, whitewalls and white-letter tir ...[more]
We often see customers who are a little overwhelmed by the tire buying process. There are so many types of tires for different vehicles and different driving styles, all at different price points. Here are a few things every driver needs to know about tires:
· A tire is constructed from the inside out, starting at the inner liner. There are 20 to 25 different components in every tire; fabric belts are wrapped around the inner liner, with steel belts, more fabric belts and other materials layered between the tread surface and the inner liner. These layers provide strength, noise suppression and ride quality.
· Newer low-profile tires are popular with many drivers, if only for aesthetic/style reasons. It’s important to know low-prof ...[more]
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